• Estas son las novedades literarias más importantes de 2022


    (Miami, Fl. January 24, 2022)---Albert Rodriguez, President & Chief Operating Officer of Spanish Broadcasting System, Inc. (the “Company” or “SBS”) (OTC: SBSAA), spoke to the prestigious publication, Forbes Magazine.<hr id="system-readmore" />

    Before the holidays, contributor to Forbes magazine Isaac Mizrahi, interviewed a few industry leaders such as Albert Rodriguez, President and COO of SBS, Nita Song, President IW Group, John Kozack, Executive Vice President Multimedia Sales at Univision and Michael Roca, Managing Director, DE&I Investment, Omnicom Media Group regarding Multicultural marketing investments and their expected growth in 2022.

    In response to the questions -Do you see 2022 with a higher demand for Multicultural media/creative services? Albert Rodriguez responded: "It's fascinating that many advertisers seek innovative, culturally engaging media campaigns/creatives that truly speak to the multicultural audience. As it relates to the Hispanic community, the fingerprints of our culture can be found across all forms of media. Whether through bilingual audio campaigns, the rise of Latin music, and the growth of diverse talent representation within the general market and Hispanic campaigns - nuestra gente, our people are everywhere. The message couldn't be clearer, especially with the latest census results, the minority community is on the rise, and if you're not growing with them, you're hurting your business."

    Why do you see the above trend? "It's a combination of many factors: the social justice movement, the growing minority population, and their spending power; the influence Black, Hispanics, and Asian-Americans have on mainstream culture and their ability to tell if brands are making a concerted effort to foster a deep, meaningful connection. Frankly, the higher demand for multicultural media shouldn't be considered a trend but a necessity."

    Is this driven by existing brands, "comeback brands" (decreased or canceled past multicultural plans due to Total Market and now are back), or new entries? We're seeing existing, major brands step up and take the lead through powerful multicultural campaigns that address real issues that impact all people of color at the forefront. They are changing the game and are forcing other brands to follow. While it's become quite the domino effect, and we see the results in our year-over-year revenue growth, there is still a lot of work to be done. Brands need to do more than multicultural marketing; they must also invest in the community and businesses.

    Do you have any other comments about your expectations for 2022? We embraced the challenges of 2020 and 2021 with ingenuity and innovation. Our passion for propelling through the tough times has set our foundation for 2022. We're open for business and working closely with brands on developing innovative cultural marketing solutions that reach our loyal audience."



     Spanish Broadcasting System, Inc. is a leading Hispanic media company that owns and operates radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco, and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40, and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language content to over 300+ affiliated stations reaching 95% of the U.S. Hispanic audience and MegaTV, a network television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. In addition, SBS produces live concerts and events and publishes multiple bilingual websites, including LaMusica, an online destination and mobile app providing streaming content related to Latin music, entertainment, news, and culture for today's U.S. Hispanic consumer. For more information, visit us online at www.spanishbroadcasting.com.

  • Horario extendido Inscripción cédulas elecciones Presidenciales


    Sistema Integral de Trámites al Ciudadano SITAC


    Todavía está a tiempo para inscribir su cédula para las elecciones a Presidente y Vicepresidente de la República a realizarse el día 29 de mayo de 2022, la fecha límite de inscripción es el 29 de marzo de 2022.

    Para la inscripción de cédulas el Consulado atenderá de lunes a viernes de 8:00am a 4:00pm en jornada continua, sin cita.

     La inscripción de cédula se puede adelantar con la cédula de ciudadanía (amarilla con hologramas) o con el pasaporte colombiano vigente. No obstante, el único documento válido para ejercer el derecho al voto es la cédula de ciudadanía.

  • Intentan no recortar recursos para salud y educación, con los planes presupuestales 2022

  • JAMES RODRIGUEZ: Donde Ver El Partido De Al-Rayyan

  • Las Predicciones De Baba Vanga


  • Nominados A Los Premios Grammy 2022

    La Academia Nacional de Artes y Ciencias de la Grabación dio a conocer este martes los nominados a la edición 64 de los premios Grammy, cuya ceremonia se llevará a cabo el lunes 31 de enero de 2022.

  • Qatar Incluirá Dos Estadios Nuevos Para el Mundial

    La organización del Mundial de fútbol de Qatar 2022, que inauguró el pasado lunes su tercera sede, el estadio «Ciudad de la Educación», espera presentar dos campos más antes del final del año 2020, aseguró el secretario general del Comité Supremo para la Entrega y el Legado, Hassan Al Thawadi.

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